How A Supermodel Made Workboots Chic

Fashion has everything to do with image and very little to do with substance. A designer dress can make an otherwise normal woman look extraordinary. Conversely, a supermodel can make an ordinary pair of boots look fashionable.

A good example of this is the famous supermodel known as Jenn. As everybody knows, Jenn was discovered at the tender age of fifteen and by the time she was in her twenties, she was one of the most sought-after models in Paris. Then she really made it big when she got a contract with one of the biggest cosmetic labels in the world. All she had to do was apply some Lancome eye cream, smile and speak a few words into the camera.

In contrast to a lot of supermodels, Jenn’s fame, beauty and wealth didn’t go to her head. She was a down-to-earth young woman who shunned the spotlight. She liked nothing better than traveling and exploring the world.

She liked visiting the big cities of the world, but she liked exploring mountains, jungles and deserts alone or with a few friends even better. She had a pair of dirty leather brown boots that she loved more than any of the high fashions she had ever worn. She took the boots with her everywhere.

Jenn loved those boots so much that after going on safari, she felt compelled to wear them in downtown Nairobi. After cleaning up and putting on a nice skirt and blouse, she just couldn’t bring herself to leave her boots behind when she went out shopping, so she wore them instead of a pair of heels.

While she was out exploring the streets of Nairobi, she saw a leather watch in a window display. It was such a good match with her boots, she went in and bought it. Her find put her into such a good mood, she called her friends and they arranged to meet in the hotel bar.

When she got to the bar, a paparazzo recognized her and snapped a photo of her looking at the time on her new watch. Within a week, that photo was on the cover of a major fashion magazine. Two weeks later, girls in brown workboots were seen everywhere on the streets of New York, London and Paris!

And that wasn’t the end of it! The boots were the first thing to catch on, but there was a sudden increase in sales of watches that looked like hers, too. Jenn’s manager had the bright idea to have watches made. They called them the ‘Jennwatch’ and soon they were being sold everywhere.