Not Just a Design

Designs provide more than aesthetic value. A logo for example is actually a representation of an organization. They are made up of texts that are put together in a unique manner and serve as a trademark. Mainly these purposely configured symbols project the organization’s image or illustrate what the organization stands for.

Logos are used because they are easily processed in a person’s brain as compared to words. In fact they visually stimulate the mind and enhance one’s memory of what is seen. Greater impact is achieved and length of memory stays longer rather than long winding string of words. They give recognition to a brand name by adding visual appeal to all documents being employed in correspondence. Even web pages benefit from this. Having a distinctive graphic image that catches the eyes’ attention would make that person be instinctively drawn to it whether in a web pages or in printed forms.

There a number of things to consider in choosing a logo for an organization. One must be assured that it best fits the message you are trying to communicate. Criteria for picking a logo is not limited to your personal taste and liking. What is more important than the artistic presentation is how others would perceive it. The following are types of logos and how they function.

·        Text Logos

Pure words that are used creatively are images themselves. Even the company’s name itself when presented in certain way could act as a logo. It is just a matter of picking the particular way for the intended quality to be displayed. There a several font types, shapes, and sizes being utilized to bring forth impressions and obtain favorable reactions. Thick fonts give the idea of power and strength, script fonts hint elegance and severity, and italicized fonts suggest dynamic movement.

·        Symbol Logos

An image or images are also used to symbolize an idea or a construct. They may either be abstract or actual representations of a particular business. However, symbols are nondirective which means it is open to a wider possibility of interpretation regarding what exactly is the business about. Thus, the exploit of symbols entails a risk of misrepresentation as well have its take on the company’s name.

·        Text and Symbol Logos

Most of the time, a combination of a symbol and a minimal quantity of text gives nearly everyone a more accurate perception of the company’s business. Even just an abbreviation coupled with the appropriate image provides clarity and compliment.

Photo source: HyperArts.com